What to do when your audience is not on social media?
When we talk about marketing, we automatically think of social networks and building a strong presence on them. While social media is really effective for many businesses, there are cases where customers are not on it. So what to do when your audience isn't on social media?
It is important to remember that marketing is not limited to social networks and there are good strategies to promote a business outside of them. After all, marketing was not born with social networks and a few years ago everything worked differently.
Even today, we can see that traditional marketing tools show good results. Even for brands whose audiences are on social networks, there are good reasons to bet on other forms of advertising.
It is worth remembering that social media are somewhat saturated with information and content, which makes brands need great efforts to achieve a good result. In this article, we will cover efficient ways to promote your business beyond social media.
5 ways to promote a business outside of social media
Whether your audience is on social media or not, we are here to present you with good ways to promote a business beyond networks. Regardless of your niche, it can be a good idea to invest in traditional media and bet on strategies outside the basics. Check out!
1. Build authority outside of social media
Think about the differential of your work and bet on it. Regardless of the method of dissemination or media, keeping in mind what your differential is made your business stand out from the competition. If you offer the best prices, you will be known for it. If it has been on the market for decades, it will also be known for its tradition.
Bet on this promotion in the physical store, in print media, or even on your website. Tell your story, and show why you stand out from competitors in this way. Much is said about building authority within social networks, but the fact is that you can build it in your daily life, in the way you communicate with customers, and in how you sell.
2. Produce events relevant to your niche
That said, we move on to the second way: event production. Events are the ideal opportunity to build authority. Through them, it is possible to present lectures and bring courses, in addition to gathering the main names in a certain segment.
Small local events or large congresses serve to share knowledge. This type of action arouses the interest of people who want to increase their knowledge on a certain subject, in addition to promoting networking. And of course, events are also great opportunities to promote your business.
There are several interesting event models. Events focused on market innovations, with the presentation of innovative technologies or products. Other events focused on lectures and knowledge; there are training events and many others. The choice of the event must be thought of in a way that dialogues with what you want to promote.
3. Advertise through traditional media
Traditional media are TV, newspaper, radio, magazines, and other print media such as pamphlets and billboards. The important thing for effectiveness is to know your audience so that marketing reaches them.
For example, if your audience is someone in the health area, it may be interesting to advertise in magazines of this niche. If your audience is a housewife, advertising on morning and regional TV shows is also a good idea. Leafleting can occur at strategic and busy points, such as urban terminals or close to business centers.
However, remember that traditional media require good planning, otherwise it's wasted money. Traditional media require a well-thought-out budget and strategies to really reach a specific audience.
4. Reputation is still a powerful tool
Even in the age of digital marketing, there are few strategies as powerful as word-of-mouth marketing. Whether on or off social media, reputation is still one of the most valuable items a brand can own. After all, a good reputation means giving customers confidence.
There are no big secrets to a good reputation. If your product does what it advertises, has great value for money and your service is excellent, then reputation will naturally follow.
We are social beings. On or off social media, we like to share our experiences, whether positive or negative. With that, it's worth remembering that a negative reputation is also at stake when there are problems with a business's products or services. In the face of problems, focus on great customer service and build a good reputation.
5. Digital marketing far beyond social networks
Finally, it is possible to do digital marketing without social media, after all, the internet exists far beyond these media. Some examples are:
- Website content: bet on content for your business website blog and gain organic leads for your website.
- E-mail marketing: forward promotions, launches, and others by e-mail, to a list of previously registered e-mails.
- Newsletter: channel for more fluid communication with your audience. There it is possible to produce more creative and free content than email marketing. Show behind the scenes, indicate something, and tell us about the brand.
- Google Ads: Paid Google ad Through it, it is possible to “buy” keywords, so that when someone searches for the term, your ad appears among the first 4 results.
It is possible to promote effectively without being on social media. Social networks are important, but they are not everything. So, know your audience and choose what to advertise accordingly.