What does PLR mean in Digital Marketing?

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We can see that the market for digital products, that is, infoproducts, is constantly growing in current contexts. After all, with the technological development in the market, tools and devices are increasingly practical and optimized to demand processes through the internet. And it's no wonder that this infoproducts market attracts thousands of producers, co-producers, and affiliates. However, not everyone needs to basically start a digital structure from scratch to start acting professionally on the internet: PLR can anticipate this process.

Want to know how? So, check out our post until the end and clear all your doubts about PLR and what it represents in today's digital marketing.


PLR: what is it?

 Acronym for Private Label Rights, that is, Private Label Rights, PLR basically refers to products that contain an intellectual property license, where the interested party can modify, acquire and sell on the market with all rights released, and best of all: No fees are involved in this process.

Remembering that PLR can be used for both physical and digital products (the so-called infoproducts), although this concept is commonly used in the affiliate market with infoproducts. Therefore, PLR includes digital products such as:

  • E-books and online courses;
  • Educational Videos and Articles;
  • Sales pages ( Landing pages );
  • audiobooks;
  • emails;
  • banners;
  • infographics;
  • Between others.

In general, PLRs are often used by sellers who offer infoproducts that are entering the market and looking to start profiting without many involved. In most cases, they are sellers who are not used to producing content or do not want to invest money and time in it.

In other cases, there are info producers who are interested in scaling up in content production but in a less expensive way.

Therefore, we can see that this practice tends to insert infoproducts in a practical and fast way in the affiliate market, but we must be careful with this process, since other users can have the same content created, having the same resale rights and of use.


How does the PLR ​​strategy in digital marketing work?

First of all, so that we can understand even better how the sale and purchase of PLR work in the digital market, it is important to know how the infoproducts market works.

In case you didn't know, they are entirely related to affiliate marketing, even if that's not the only way to market. These are products that only exist in the digital environment, such as webinars, courses, e-books, and many others.

These contents are created and produced by what we call content producers or info producers, who basically sell their idea in relation to a certain area.

In addition, infoproducts cover several niches, such as IT, health, food, music, emotional intelligence, adult niche, and whatever else you can imagine.

As a result, the producer of these contents inserts their infoproducts on affiliate sites — with their sales and commission values ​​already established.

In a practical way, affiliates who are interested in this info product need to be affiliated with them, so that when there is a conversion from the disclosure link, the affiliate receives his commission.


How does this work in PLRs?

In this situation, the info producer does not create a digital product. He basically already buys a ready-made info product from someone else — who has the right to use and resell that material. But in the case of PLR, the info producer can simply modify, use and resell it in any way they see fit.

In other words, he won't need to invest money and time in content production, and that way, he can focus on digital marketing campaigns, in addition to managing and recruiting affiliates.


Main advantages of PLR in digital marketing?

Knowing the concept and functionality of PLR in digital marketing — specifically in the affiliate market — let's get to know the main advantages of this type of product for those who want to start in digital marketing without much bureaucracy:


1. Streamline and scale content production quickly

 First of all, we must remember that producing content requires investment in both money and time. For example, in the production of a video, it is necessary to plan a script, buy recording equipment, plan the scenario, the agenda, and much more.

And we know that this whole process takes time and dedication — and financial investments.

On the other hand, by adopting PLR in digital marketing, we were able to increase the scalability and agility of content production.

That is, you already have content already produced and your only task is to adapt it according to your strategies and needs, in order to customize it with your identity.

In this way, we tend to release a range of content, and in much less time.


2. Reduces costs

As stated throughout this post, one of the advantages that we clearly see in investing in PLR is, without a doubt, cost reduction.

After all, we don't need to worry about hiring employees, purchasing production equipment, etc.

Having ready-made content facilitates several financial steps, giving the info producer the opportunity to only invest in what is considered for him to gain scalability.


3. Faster sales

As a result of the items mentioned above, we come to an important point: if the strategies for promoting PLR by the new info producer are efficient, content sales will be faster and less expensive.

After all, in this context, we skipped the production investment part and invested in publicity — such as paid media — or organic traffic — such as websites, blogs, and profiles on social networks, among others.



Undoubtedly, PLR can offer excellent advantages for those who want to start a career in digital marketing and earn money quickly.

However, it is necessary to choose the info product you want to invest well in order to ensure that it is a demand that is highly sought after by the current public and that it really makes a difference in people's lives!