How to Develop a Killer Content Strategy for Your Blog to Rank & Bank
Before you can begin writing your blog posts, you need to do some keyword research. This will help you find out what your target audience is searching for on the Internet. Make sure that you have a primary and secondary keyword phrase in mind when you are writing your posts.
There are a few key strategies to implement for generating traffic and leads to your blog. First of all, a killer content strategy includes a plan for your content. Simply writing blog posts every month will not produce leads, and your content must be designed to inspire your readers to take action. This means offering useful tips and advice as well as perspective and a good understanding of your target audience's needs.
Using pillar posts in your content strategy will help you build your authority as a thought leader. Since Google's search algorithm is ever-changing, it's important to keep high-quality content fresh. Using a pillar-post structure will help Google determine what your content is all about, as well as give your visitors the most relevant response to their search queries.
A pillar post is a central hub that connects various pieces of content. It can be one single page or a series of related pages. According to a recent survey, 20 percent of marketers use pillar content in their content strategy. The rest have one to six pages, and 2% have twenty or more pillar posts.
If you're planning to use pillar posts in your content strategy, it's important to make sure they are targeted toward the right audience. A pillar post should be focused on a topic that your target audience will find valuable. For example, if your brand's focus is social media, you should write a pillar post on social media marketing.
Another great way to use pillar pages is to create a sales page. You can do this by using Typeform, which has hyperlinked chapter headings that link to corresponding content sections. This structure is similar to a basic e-book PDF. You should include numbered lists, so your readers can easily scan through your content.
Your pillar page should be at least 2,000 words long. It should be research-based and should include relevant hyperlinks to other content pages. The more content a pillar post contains, the more likely it is to generate traffic and rankings. A pillar page should also have an introduction and subheadings.
Formatting a blog post
When writing a blog post, you have to focus on the topic. You want to make sure your target audience can understand what you have to say. A great way to do that is to write an outline and stick to it. Not only will this cut down your writing time, but it will help you stay on topic and keep a clear focus. Outlines are also great for boosting your writing speed and avoiding writer's block.
Besides creating a readable structure, you also want to make your blog posts as SEO-friendly as possible. Make sure your paragraphs are short and clear and use clear headings. This will help retain the reader's attention for longer. You also want to avoid errors in spelling and grammar. If your blog post is written poorly, people will lose interest in it and move on to another blog. Make sure you proofread your posts to ensure consistency.
Another way to format your blog posts is to make sure they contain the keywords you wish to rank for. Use tools like Ahrefs Keyword Explorer to find out which keywords people are typing into Google to find your posts. Buzzsumo and Google Trends are two other great tools for finding popular topics and keywords. In addition to these, you can visit sites like Quora to find answers to questions on any topic or keyword.
Once you've done that, you should start writing the first post. You can start off by breaking down the topic to make it easy for readers to follow. If you're unsure of the topic, use BuzzSumo to find some topics to write about.
Using subheadings is another way to keep readers interested. Subheadings allow readers to scan the content and make a decision. The main goal is to get the reader to read your post. If you're using subheads, make sure your subheads are relevant to the subject. You can also use photos. However, they can take a while to load.
When it comes to content length, a blog post should be at least 2,100-2,400 words. It should be informative but not overwhelming. It should have an intro, a middle, and an end. The introduction should be no longer than three to four paragraphs and should outline the topic of the post. Make sure to mention your authority and the topic in the intro.
Creating high-quality content is crucial to connecting with your visitors and attracting traffic to your site. While coming up with good ideas is one part of creating great content, other components include knowing your target audience and crafting catchy headlines. You can create big content pieces or smaller ones, but remember to be unique and add visuals to arouse emotions. Also, research your keywords to find the most relevant and useful ones for your content.
Your title and heading should contain your focus keyword, as this will help make your content relevant to the searches of your target audience. It is also important to write long-form content, rather than short-form content, as short-form content is effective only if your site has high domain authority. However, if you are just starting out with an e-commerce site, 1000-word blogs are safe to publish.